john st.

The john st. team needed an updated version of their brand guidelines that better represented their brand across a multitude of different channels and assets. Everything from visual guidelines, to brand marketing had to be included.

My role was to design and strategize the book’s overall layout and collaborate with another designer to finalize the brand’s rules and regulations. A bi-weekly presentation/work session took place with the partners and directors for some edits/updates.

Designed at john st. | Design Director: Mo Bofill | Designer: Andreane Labrosse and Mike Arnott

Using Format