Marketers x Mentors

Strategy, the Association of Canadian Advertisers and Advertising Standards Canada introduces a new mentorship program to help marketers make a mid-career pivot.

This program matches you with a mentor and provides guidance, feedback and exclusive roundtable mentorship opportunities at industry events.

Marketers x Mentors was designed to target and reenforce the unity and the alliance between both parties within the program. With a bold and colourful palette, the eye catching identity already sets them apart from their competitors. 

The combination of both complimentary colours are combined through the “X”, creating an arrow that symbolizes growth and success in performing a mid-career pivot.

Designed at john st. | Design Director: Mo Bofill | Designer: Andreane Labrosse | Copywriter: Liz Allemang

Using Format